Your Ideal Client – Get The Answer

onecoachfranchise — Tue, 13 May 2008 15:37:54 +0000

http://www.ReadTheAnswer.com/ 1(800)-ONECOACH

You’re no doubt familiar with the amazing power of compounding interest, which has often been called the Eighth Wonder of the World. There is a similar force in business, just as powerful and in many ways more important: the power of the compounding customer. Customers who love what you do for them will tell others, who will then tell still more people. There is no marketing force more powerful than positive word of mouth from a satisfied customer.

This is not news to you; everyone knows this. The question is, how do you create that positive word of mouth? Most business people strive for it by looking for ways to improve what they do, and that’s certainly a good thing to do. But there’s another critical place to look: make sure you are attracting the right customer in the first place.

Your ideal customer is the one who not only buys your product or service, but who buys it and uses it with passion. Your ideal customer is the one who really wants what you have to offer. The ideal customer doesn’t just use your product, she loves your product. She doesn’t just purchase your service; she feels that she couldn’t live without it.

The more ideal your customers are, the fewer returns and complaints you’ll have, so you’ll generate that much more customer satisfaction. Once you start getting the right message to the right customers, they’ll not only buy from you, they’ll keep buying from you forever. They’ll spend more money with you than the average customer ever would. They’ll tell their family and friends to buy from you too. Identify your ideal customer and you’ll soon find you are working less and earning more..a lot more.

Why don’t more businesses take advantage of this amazing opportunity for leverage? Because they have no idea who their ideal customer is.

The only way you will attract your ideal customers to your business is if you first create a crystal-clear picture of who they are. Your ideal customers may be walking past your business unnoticed, right now, but if you haven’t created that clear picture in your brain, your reticular activating system is filtering them out. Remember how the brain works: you only see what you’re looking for.

Your ideal customer profile is vital to every facet of your business. It has an impact on product development (you want to develop product features that your ideal customers value), customer service (you want to meet the servicing criteria your ideal customers deem the most important), and marketing and sales (you want to take your ideal customers’ highest values and concerns into consideration in crafting any marketing materials and sales script). Your ideal customer profile is so central to your business that every employee in your business should be thoroughly familiar with it. In fact, lack of employee knowledge and understanding of the customer profile is a common reason for business failure.

Most businesses put significant time, money and effort into attracting more customers. But simply serving more customers is not nearly as critical to your success as serving the right customers. When you match your business with the right customers, they will not only buy your product, they will serve as your advocates and ambassadors, sing your praises, tell the world about you and bring you new customers. This is why it’s well worth it to do the market research and define your ideal customer with as much clarity and precision as you can.

When you do, what you’are really doing is exactly the same thing you do when you create a picture of your dream business by clearly and precisely identifying your own goals, dreams, values and aspirations. Only in this case, instead of building a picture of your dream business, you’re building a picture of the dream customer that this business attracts. Once again you’re creating a crystal clear image, using the magnifying glass of your conscious brain and its amazing powers of focus, imagination and analysis as you define this image and impress it upon your nonconscious brain, the Law of Attraction will bring it into your life, and into your business. Just as with any vision, once the picture is in sharp focus, you will nonconsciously marshal all the resources available, within you and without you, to manifest that picture.

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This article is adapted from The Answer, by John Assaraf and Murray Smith (Atria Books). http://www.ReadTheAnswer.com/ 1(800)-ONECOACH

About the Authors

John Assaraf is a New York Times bestselling author, speaker and entrepreneur. The author of Having It All and a contributor to The Secret, he has appeared on Larry King Live and The Ellen DeGeneres Show, and on ABC, CBS and NBC programs worldwide. Over the last twenty years, he has built four multimillion-dollar companies. He lives in San Diego, California.

Murray Smith is a business turnaround guru and consultant who has launched or revived fourteen highly successful businesses and helped thousands of other business owners increase revenues, profits and value. With John Assaraf, he is cofounder of OneCoach, the world’s fastest-growing provider of small-business coaching services. He lives in San Diego, California.

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onecoachfranchise — Tue, 06 May 2008 07:49:56 +0000

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onecoachfranchise — Tue, 06 May 2008 01:20:10 +0000

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onecoachfranchise — Tue, 06 May 2008 01:19:09 +0000

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Your Ideal Client – Get The Answer

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